PR Optimization is to Press Releases as what Search Engine Optimization is to Websites.
PR Optimization is the process in which a press release is written, specifically, to create a document that ranks well in the search engines – while conveying a clear and concise message about you, your company or product. This process includes, but is not limited to:
Title/Header. Optimized Press creates an eye catching, appealing title that includes targeted keywords (based on research and development of trending topics and related searches).
Sub-Heading. This oftentimes becomes the description for your release in Social Media, so we create compelling sub-headings to entice the user to share and click through the post – while making sure the search engines are able to index the content effectively.
Introductory paragraph. Most PR agencies don’t realize the weight of this content in the search engines and in social media, but we do! 
Anchor Links/Hyper Links. In writing and developing your press release, we will create links (for users and search engines) in the press release to your website (or relevant content within your website) or even social media links. Have you thought about announcing something regarding your Facebook page via Press Release? (hint) We’ll link to it in the release!
Multimedia. In making our press release optimization even more interactive, we include videos, photos, audio etc… in your press release to ensure you are technologically optimized as well.
Social Media. Optimized Press creates your release with social media in mind. We are able to also integrate you, your company or product’s social media profiles in our optimized press releases.
PR Optimization is what we do.
