In this fast growing age of Social Media, your Press Release is only as effective as it’s ability to be shared (and draw attention) in Social Media. Optimized Press utilizes the support of parent company, Interactive Web Marketing Agency, Marketing Engaged, to strategize and propel your Optimized Press Release in the public eye (and in front of targeted journalists). Some of our Social Media strategies in Social Media PR include, but are not limited to:
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Facebook Pages – We know how to successfully integrate your release through Facebook fan pages, notes and other various methods of promoting your Optimized Press Release on the the most popular social network online.
Twitter Tweets – We are versed in the etiquette and methodology involved in making sure your Optimized Press Release receives the attention it deserves on Twitter.
Social Media Sharing – Through strategic partners in our PR distribution channels (which includes a list of over 200,000 targeted journalists and over 500 news organizations), we only provide Social Media PR that includes interactive social media links to company/relevant profiles and has the ability to be shared on the social web.
Buzz Building – Prior to releasing your story, our staff begins creating buzz in our social circles (which includes journalists from various news organization in variety of industries). The day of launch, we include your Optimized Press Release links and also post comments on Twitter and Facebook to bring attention to your release.
We are so confident in our Social Media PR that we guarantee that your Optimized Press Release headline will be shared or viewed a minimum of 5,000 times in Social Media alone.
